Did you know that it takes an average of 50 milliseconds for people to form an opinion of websites that they visit?
People’s tastes are always changing. If you don’t periodically give your brand an update, your business might struggle to generate new leads.
The good news is that it is easy to refresh your brand strategy if you know the right tips for doing so. We’ve written a guide to help you out. Keep reading to find out more.
What Is a Brand Refresh?
A brand refresh involves reconceptualizing the look and feel of your brand. It is the process of designing a new face for your business.
Most people focus on visual identity when they are doing a brand refresh. But it is also possible to make changes to your systems, products, and company culture.
Know the Difference Between Rebranding and a Brand Refresh
It’s normal for business owners to not understand what a brand refresh entails. They often know that something about their brand needs to be fixed, but they might not yet grasp how deep the problem goes.
This is why it is important to understand the differences between rebranding and a brand refresh. This will help you to decide which action will be most beneficial for your brand.
Brand Refresh
This is a tactical maneuver. People choose to refresh their brands so that their company stays on pace with current marketplace trends.
Without occasionally updating your brand, your company will lose its competitive advantage over other businesses.
Even though a brand refresh does not go as in-depth as rebranding, it is still a great strategy for renewing your brand’s verbal and visual language. It sometimes involves abandoning offerings that are underperforming.
Keep in mind that you don’t need to redefine what your business is about. You just need to get rid of the things that are holding your company back from success.
This might involve letting go of outmoded ways of showing what your company is about.
It is not possible to solve deep-seated problems with a brand refresh. If your company suffers from things like internal misalignment or malfunctioning brand architecture, you should focus on rebranding.
Rebranding
Rebranding involves completely renewing your brand identity. It is common for businesses to rebrand themselves after they have gone through substantial growth or if they’ve recently shifted their business model.
The goal of rebranding is to let go of what your brand used to be for the purpose of helping it improve. You should rebrand your company if your current brand does not reflect the values and voice of your company.
You’ll be sending a message to the market that a new strategy is in place once you rebrand your company.
You’ll need to spend a lot more time and money to rebrand your company than you’ll need to spend to refresh your brand. It is a more lengthy and complicated process.
This is why it is such a good idea to hire a web design company such as Indianapolis Web Design to help you out.
Brand Update Tips: Why a Refresh Is Important
Many business owners don’t realize how important it is to update their brand. Here are some of the reasons why it is an important thing to do.
Start Creating Buzz
Customers will start talking about your brand after it goes through a refresh. All you need to do is create a new logo and tagline. This will show people that your brand is relevant to their needs.
You can create buzz about your brand by creating a marketing campaign that embraces your brand’s new image.
Increase Sales
You’ll probably notice a boost in sales after you rebrand your company. Your logo’s new colors or new image will bring your brand to the front of people’s minds.
People who think a lot about a brand are more likely to purchase its products instead of doing business with its competitors.
You Can Raise Your Prices
Lots of companies are searching for ways to raise their prices because supply chain costs continue to increase.
It is easier to justify price increases when you refresh your brand. Most customers don’t mind paying a bit more for a brand they know is premium.
Know When the Time Is Right for a Brand Refresh
It can be challenging to know when the time is right for a brand refresh. If you sell consumer products such as food, fashion items, and beauty products, you will need to frequently update your brand.
On the other hand, if you run a B2B business, you’ll only need to refresh your brand once every five years. But this is not a clear-cut rule.
Regardless of how long it has been since you’ve done a brand refresh, you should update your brand if it feels outdated, or if your brand’s voice is inconsistent.
It is also a good idea to do a brand refresh if you face increased competition from companies that have engaging brand identities.
This is an especially important thing to do if there are lots of innovative brands entering your market.
Refresh Your Brand Today
It is a good idea to refresh your brand at least once every few years. Once you do this, your sales will increase and it will become easier to justify price increases.
If you want to find out more about improving your company’s branding, don’t forget to check out the Business section of our website.
